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What is Social Media Monitoring?
Social media measurement or "social media monitoring" is a way of computing popularity of a brand or company by extracting information from social media channels, such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards and user-generated content from time to time.
Why do I need Social Media Monitoring?
An essential benefit of social media monitoring tools is the ability to organize campaigns. When incoming messages related to an important campaign come in, you need to be able to respond or engage in a timely manner.
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