What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as natural, organic, or earned results. In general, the earlier and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.
Much of the SEO programming can and should be done when the site is developed, which is why we always recommend a
custom website if you're just starting out, or if you need to replace your old website. That said, knowing certain things should be done anyway and then implementing them can greatly improve your website's compliance with modern search engine standards. These include things like adding meta tags, keywords, image descriptions, length restrictions, etc.